Hemlata Mishra
Founder at MADnext
Brand Strategist, Brand Consultant
State President (WICCI – Rajasthan Digital Media Council)
Jodhpur, Rajasthan, India
Hemlata Mishra is a Brand Consultant, Brand Strategist, a Brand Planner, a Badminton player and the Founder of MADnext, a Jodhpur based Branding and Communication Agency. A Brand strategist by profession and an artist by passion. She is known for executing out of the box ideas.
She is also the State President of Digital Council of Women’s Indian Chamber of Commerce and Industry. She has been mentoring Women Entrepreneurs with all the digital aspects of businesses and she loves to empower women in general.
Her Journey started when she was in 7th Std and got a chance to explore the versions of Tally 4.5 and 5.4. Her father was a CA and had lost his eyesight due to severe diabetes. She helped him in accounts and other aspects of his work life. Her life took a U Turn when she lost her father when she was in 10th Std and since then life is a battleground for her and she loves playing like a warrior. She joined AIESEC, the world’s largest Youth Run Organization and contributed there as the Vice President of Talent Management. She worked in Startup named as Qriyo for 1.5 years and played a crucial role in their sales team of Jodhpur, as it’s office got shifted, she worked with Gajendra Singh Shekhawat in his fellowship and has worked for many other companies too.
After an experience of more than 3 years, she realized that Small enterprises and medium-sized enterprises do not have the exposure to the right medium of marketing and propositioning of their brand to the target audience. She analyzed that the growth potential of an agency is higher in Tier 3 and Tier 2 cities compared to Tier 1 due to the lack of sheer knowledge and the low availability of resources. Having an understanding of consumerism and the social acceptances of Tier 3 cities and Tier 2 has kept her ahead from other service providers.
This made her walk on a path to become a catalyst of change for Tier 2 and Tier 3 cities and it led to the inception of MADnext.
She got MADnext incubated by Startup Oasis and is also mentoring startups at Coffee Hours Club based out of Bangalore. She has been catered to 60+ brands and is on a mission to impact 10,000+ businesses.
She believes in Universe and loves to help people with her skills. For her, her life is a canvas and she loves to paint it with all her madness.